Examining a SaaS Company’s Product-Market Fit and Unit Economics During Fundraising

In part 1 of our 3-part blog series on analyzing customer transaction data, we identified 5 types of customer transaction analytics to gather and understand prior to raising capital. For part 2, we’ve taken a real company that has fundraised via our Intelligent Capital Market (ICM) to showcase an actual customer transaction analysis to help…

Hum Webinar Recap – Leveraging a Financial Model to Close Checks

On August 23, 2022, Hum Capital joined together with partner Forecastr for a webinar to help founders and CEOs learn how to leverage a financial model in fundraising, impress potential investors, and close more checks. You can view the full webinar recording below: Forecastr Co-Founder & COO Logan Burchett presented and walked attendees through the…

How to Evaluate Product-Market Fit and Unit Economics Before Fundraising

Swipe. Tap. Insert. Click. That was you transacting with your credit card just now. With 40+ billion transactions in the US annually1, it’s clear that customer transaction data is extremely valuable. Properly analyzed, transaction data tells the story of a company’s growth trajectory in a way nothing else can. It uncovers the who, what, when,…

The Right Questions to Ask Investors When Fundraising in a Down Market

A version of this article was originally published on TechCrunch.  With rumblings of a recession and ongoing market uncertainty, fundraising in the current environment may feel especially daunting. For both first-time and experienced founders, a proper fundraising toolkit can make or break a successful round — even more so in a down market. So what are…

Hum Webinar Recap – How to Access Non-Dilutive Capital in a Bear Market with Flow Capital

On July 12, 2022, Hum Capital joined Flow Capital to discuss the status of debt and non-dilutive financing in the market downturn. The panel featured: Arin Minasians, VP of Corporate Development at Flow Capital Josh Axler, Principal at Flow Capital Michael Slawson, Head of Growth at Hum Capital Tim Makhauri, Head of Investor Platform at…

8 Steps for Building a Financial Model to Calculate your Fundraising Needs

A version of this article was originally published on TechCrunch.  The ongoing market downturn and layoffs at tech companies have caused a great deal of alarm across the startup and venture capital worlds, but growth-stage startups are expected to bear the brunt of the impact. Early-stage startups have an opportunity to capitalize, as investors with…

Hum Webinar Recap – Financing PLG Companies with OpenView Partners and Mammoth Growth

On June 16, 2022, Hum Capital joined together with OpenView Partners and Mammoth Growth to discuss financing for Product-led Growth (PLG) companies. The panel was moderated by James Ledbetter, Executive Editor at the Observer, and featured: Ryan Koonce, Mammoth Growth CEO Kyle Poyar, Partner at OpenView Partners Blair Silverberg, Hum Capital Co-Founder & CEO You…

A Founder’s Guide to Calculating CAC and LTV the Right Way

A version of this article was originally published on TechCrunch.  As a former venture capitalist, I always tell founders that the most powerful tool they can employ while fundraising is a data-driven pitch. Leading with data is even more valuable during periods of uncertainty and market volatility. With investors looking to de-risk their investment decisions,…