Leading LGBTQ+ Media Company Receives Growth Financing Facility
Who is Here Media?
Here Media operates the most established, most recognized, and most talked-about media brands serving the LGBTQ+ market. Their award winning content is delivered within a dynamic portfolio of media properties that are rich in history, culture, news, entertainment, fashion, and photography. Together, these properties capture the many facets of the LGBTQ+ experience and reach millions of readers and viewers every month.
Background
Here Media has been experiencing steady organic growth over the last few years. This past year though, streaming services have experienced stagnant growth and a higher customer acquisition cost, which has resulted in many pulling back on their ad spend. Here Media has a unique opportunity to invest in marketing at a lower cost than usual due to less demand for marketing in streaming. This allows Here Media to drive down their customer acquisition cost while continuing to grow revenue.
Funding Solution
Hum Capital provided Here Media with a $3M revenue based financing facility with a 48 month term. Both the size and tenor of the facility will allow Here Media to lean into their marketing efforts without putting a strain on their cash flow.
Hum Capital’s investment was not merely transactional, but a partnership crafted out of sophistication, attention to detail, and a deep understanding of our business. They took the time to meticulously analyze our complex viewing data, subscriber acquisition metrics, retention information, and platform-specific marketing conversion data. This intensive data-driven approach distinguished them from other financial institutions, showcasing their capability to craft tailor-made solutions that truly suit our needs. Our journey with Hum Capital is a testament to their commitment to provide innovative and personalized financial solutions that empower businesses like ours. I look forward to our sustained partnership and mutual growth.
