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Hum Capital Supports LOOPS Beauty with $1.75M Credit Facility to Fuel Retail Expansion


Hum Capital x LOOPS Beauty

Hum’s Strategic Capital team worked with LOOPS to provide a $1,750,000 credit facility. This financing allowed LOOPS to scale inventory purchases with increased demand from current and new retailers, including Target, CVS and Ulta, significantly increasing their brand reach to new consumers. We look forward to supporting LOOPS’ continued growth.


LOOPS was looking for financial capital to support the increased demand from new and existing retail partners, including Target, CVS and Ulta, when the LOOPS team was introduced to Hum by an existing Hum portfolio company. The Hum team was able to find a creative solution to solve LOOPS’ working capital needs related to these purchase orders.

Our partnership with Hum Capital goes beyond a working capital transaction. We spent time and did deep due diligence with them, driving profitability optimization for our organization, to truly utilize the capital for growth initiatives. We’re excited to continue on this journey with them as we scale, for both their scaleable facilities, as well as industry knowledge and connections.

Meg Bedford, LOOPS CEO
Meg Bedford | CEO LOOPS Beauty


Founded in 2020, LOOPS is a high-tech skincare brand that delivers targeted, dermatologist approved formulas to your face. Each LOOPS mask has 4 key ingredients that result in 4 key benefits to target a specific skin need, and created to fit into the moment of your day when you might need it the most. LOOPS’ signature Hydrogel second skin allows for deeper penetration of active ingredients (than your regular serum routine), whilst also creating the perfect environment for collagen production and cell rejuvenation. Our masks stick to your face and won’t slip, so you can get on with doing you, and let the mask do the work for you. Masks for all your moments, skincare designed for all.

Loops Beauty brand image

LOOPS is a high-tech skincare brand that delivers targeted, dermatologist approved formulas to your face.

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