The Dua Brand Partners with Hum Capital to Lower Debt Service and Fund Its Next Phase of Growth
Funds provided
The Dua Brand, an independent fragrance house that handcrafts premium perfumes and colognes in the U.S., has partnered with Hum Capital on a $5,000,000 facility. The financing significantly improves the company’s monthly debt service and establishes an ongoing capital partnership to support the brand’s continued growth.
The Challenge
Like many fast-growing consumer brands, The Dua Brand was carrying higher-cost, short-term financing that weighed on monthly cash flow and made forward planning harder. The goal was clear: reduce the cost and volatility of that existing debt, and free up capital to invest behind demand.
A Structure Built Around the Business
Hum structured a $5,000,000 facility that retires the company’s existing MCA obligations and consolidates them into a single, more predictable payment—significantly lowering monthly debt service. The remaining capital is directed toward growth, giving the brand room to invest in marketing, sales, and other working capital needs as it scales. Importantly, the facility is the foundation of an ongoing capital partnership, positioning Hum to support The Dua Brand through its next phases of growth.
This Facility Enables The Dua Brand To:
- Refinance existing high-cost MCA obligations into a single, structured facility
- Significantly reduce monthly debt service and improve cash flow predictability
- Deploy growth capital toward marketing, sales, and working capital
- Build an ongoing capital partnership to support future growth
By replacing costly, short-term obligations with a structured facility—and pairing it with dedicated growth capital—Hum Capital gave The Dua Brand both immediate relief and a runway to keep scaling.
About The Dua Brand
The Dua Brand (DUA Fragrances) is an independent, U.S.-based niche fragrance house that handcrafts premium perfumes and colognes. Known for its vegan and cruelty-free formulas made in the USA, the brand has built a large and engaged community around accessible luxury fragrance, and was named to the Inc. 5000 list of America’s fastest-growing private companies in 2026.